MAAC’s (Music Against Animal Cruelty) vision and purpose is to conserve wildlife by raising funds through large scale music festivals and events. My goal was to create a logo which represents their two fields – wildlife conservation and music – to give the viewer an immediate understanding of the organisations objective. The elephant represents wildlife whilst the trunk and tusk form a crotchet, a symbol synonymous with the musical art form.

This design won a prize from one of the most prestigious design competitions in the world – A’Design Award.